Trust Science, Not Luck.

Dirty Labs is a science-driven, eco-friendly detergent renowned for its high-performance results. Our team was tasked with developing a comprehensive multi-channel campaign to showcase that “green” products can deliver exceptional cleaning power, even on tough challenges like sweaty athletic apparel. The campaign included deliverables for print, magazine, posters, OOH, social media, digital platforms, TV, and experimental marketing. Below, you’ll find our creative brief along with select campaign deliverables that bring this vision to life.

Graphic Design by Hannah Joseph.