Lululemon Omnichannel Marketing Virtual Experience Program

In this simulation I:

• Completed a job simulation involving building a new digital and omnichannel marketing strategy product for lululemon.

• Created an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed raise awareness of the product and core values relevant to lululemon's position within communities.

• Developed a concept for a new digital product or customer experience that lululemon could implement within the technical athletic apparel space.

• Reviewed the profiles of current lululemon global ambassadors and create hypothetical profiles for local ambassadors to further lululemon's new “Power of Three x 2 Growth Strategy”.

• Calculated key marketing metrics based on data from a recent lululemon ambassador campaign and communicated findings from the data to manager.