Nordstrom x Béis Media Planning Project

A small team and I were tasked with creating a media plan for Nordstrom to sell Béis Weekender bags in their stores as part of a university project. We were given a $50,000 advertising budget to run a month-long campaign during 2023 with the ultimate goal of creating a comprehensive media plan that would increase sales by 463 units. Our team started with an in-depth analysis of Nordstrom’s current strategies before branching out into growth opportunities. Below are some samples of our final deliverables for the project including our target consumer analysis and planned media buys.